Tune Up Your Sales Prospecting With Buying Intent Data
With increasing sophistication of marketing, flow of leads is not the problem - rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
In this on-demand webinar, Charles Crnoevich from Bombora, explained what intent data is, how it can be applied for smarter outbound sales prospecting. Ken Jisser from ReplyStream presented a case study on how to use intent-to-buy data to improve lead gen process.
Recorded on May 4, 2016
Who Will Benefit from Watching Video:
Senior sales, sales operations, business development, and marketing executives responsible for optimizing the lead gen process.
The key takeaways of this webinar include:
- Understanding of the benefits of using installed technology data
- How to use installed technology data for more effective sales prospecting
- Best practices for using installed technology data in the lead gen process