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Speed Up Leads with Inbound Leads Routing

Never let an inbound lead go unattended

About TruInbound

Your demand generation team has spent time and effort driving B2B leads to your website with carefully thought out social media posts, blogs, and a solid call to action. The prospects who filled out your form could be waiting on a call from sales to make a purchase or to get more details. But if your sales team doesn’t jump on the lead and call back right away, that lead could wind up adding to your competitor’s revenue instead of your own.



Speed to lead matters and research shows engagement rates are much higher if the leads are contacted quickly. Unfortunately for sales teams everywhere, a solution that closed the loop didn’t exist… until now. TruInbound™ ensures that marketing qualified leads are routed to the appropriate sales rep and placed at the top of their work queue. The rep can call back immediately or set up a cadence, which informs the lead that he/she will be calling shortly.

 

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Route Inbound Leads to Sales for Immediate Action

  • Leads are assigned to sales reps according to territory definitions, lead persona, and other set criteria
  • TruInbound follows a failsafe step of-start cadence or send email if the sales rep fails to take an action within the configured time
  • Inbound leads appear at the top of the reps’ TruCadence® work queue, ensuring that time sensitive leads are addressed first
  • Sales reps can choose to accept an inbound lead and place a call; accept and add to call list; decline; or open Salesforce (or another supported CRM) to first review the lead information
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Combine TruInbound and TruCadence for More Effective Sales Engagement

  • Select from any of the three TruCadence dialer options based on call volume: Click Dialer, Personal Dialer (power dialer), or Team Dialer (Agent-assisted power dialer)
  • Email templates and scripts ensure that new hires utilize appropriate and proven messaging
  • Industry-specific and persona-specific cadences ensure customized messaging
  • If a call is not picked up, reps may redial, play pre-recorded voicemail, hang up, or set a follow up task
  • Call dispositions, email activities, and notes are synced with the Salesforce database or another supported CRM
  • Analytics and Dashboards identify the most effective cadences and email templates

Learn more about TruInbound today. Schedule a call with one of our team members to get a free demo and learn how you can close the loop on inbound leads.

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