Your demand generation team has spent time and effort driving B2B leads to your website with carefully thought out social media posts, blogs, and a solid call to action. The prospects who filled out your form could be waiting on a call from sales to make a purchase or to get more details. But if your sales team doesn’t jump on the lead and call back right away, that lead could wind up adding to your competitor’s revenue instead of your own.
Speed to lead matters and research shows engagement rates are much higher if the leads are contacted quickly. Unfortunately for sales teams everywhere, a solution that closed the loop didn’t exist… until now. TruInbound® ensures that marketing qualified leads are routed to the appropriate sales rep and placed at the top of their work queue. The rep can call back immediately or set up a cadence, which informs the lead that he/she will be calling shortly.