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Why you need a Multi-Touch cadence process to reach your prospects.

The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, the internet and other means) will ultimately result in more sales opportunities.

“Cadence” refers to the number, sequence and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.

 

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How to Improve Your Sales Productivity Using a Sales Engagement Platform

As soon as I submitted my last blog on Sales Productivity, CSO Insights published an update to their quota attainment research.  The good news is global sales rep quota attainment rose from 53.0% to 54.3%.  The bad news is that it falls within the range of error, so we probably won’t know if sales productivity is truly improving for another year. Even at 54.3%, sales reps remain well below the 63.0% quota attainment level of 2012.  When CSO Insights Research Fellow Jim Dickie looked at the underlying metrics, 22 of the 23 operational metrics declined over the past five years.

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How to Think about Sales Productivity

Research performed by CSO Insights found that sales reps are failing to meet quota at alarmingly high rates. Global B2B quota attainment was a mere 53% in 2016, dropping ten percent over five years. That means that only one in two of sales reps are likely to meet quota this year with only a small percentage entering Q4 confident that they will reach quota.

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What GDPR Means to American Firms?

Back in May, there was a good deal of news coverage around the European General Data Protection Regulation (GDPR).  Unfortunately, most of the coverage was hyperbolic with a focus on penalties and how few companies had complied.  While the GDPR fear mongering has died down, there is still a need to understand GDPR and comply with the law, even if you have no operations in Europe.

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Sales Engagement: This is How TruCadence Differs From Its Competitors

Your company invests a lot in securing leads and developing salespeople. Why not maximize productivity and sales conversions with the best sales cadence software solution? Unlike any of its competitors, TruCadence will ensure systematic lead contact across multiple channels, including phone, email, and social sites. Your sales team can also enjoy a competitive advantage by using TruCadence to improve personalization and productivity, no matter how rapidly you scale. Take a moment to learn the benefits that you will enjoy with this sales cadence software and why no competitor can match the benefits.

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What Is Outbound Sales Cadence?

Everything needs a plan. Instead of sitting down and calling, it’s important you develop an outbound sales cadence that makes sense for your team and your prospects. Make sure you team is following through by making it realistic. Here’s a little bit more on what an outbound sales cadence is and the best ways to set ours up.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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