Look at the texts on your phone. Do you see a lot of texts from businesses? As I scroll down, I see texts from CVS MinuteClinic confirming a visit (which showed my son had the flu); different software companies sending two-factor authorization verification codes; a car dealership; movie theaters sending along my tickets to see “Underwater” and “Birds of Prey” (both great films); and many more. I don’t even think twice about getting those business to consumer (B2C) texts these days along with texts from friends and family.
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