Sometimes, the most effective sales approach may be the wrong strategy. One of these techniques is local presence. For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.Continue reading
6 ways calling software solutions can help manage the happy problems of a high-growth environment.
Anyone looking at the headlines can guess that 2017 looks promising for a better business environment than we have seen in recent years. Regardless of what has brought this about, the important question is how to best take advantage of these changing market conditions. Outlined below are some of the questions business development, lead development and sales organizations will be asking themselves in the coming year. I myself was pleasantly surprised to see that all of the questions have the same answer!Continue reading
We’re fortunate to live in a time that has technology solutions for nearly everything. Out of soap? There’s an app for that. Need a ride home? There’s an app for that too. Today, technology helps us solve most of our problems, whether they are difficult or mundane.
But if we can send a vehicle to mars, why can’t we reliably get prospects on the phone when outbound dialing? The expectation of having a live conversation with a prospect has changed radically. Here’s why: For decades, the telephone was the single most useful tool for sales. As telephones became a ubiquitous object on every desk, they became mundane and lost their “#1 useful tool” status.Continue reading