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The Best Way to Reach B2B Sales Prospects


Since you clicked on this, you’re no doubt wondering what the right way is to reach your B2B sales prospects. Is it through email? Cold calls? Carrier pigeon? (Yes, I’m kidding with that last one, but hey, if you try that as a unique form of direct mail and it works for you, let me know.) Read on to learn THE way to connect with your buyers or prospects.

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Why You Need a Multi-Touch Cadence to Reach your Prospects

The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, video, text, and social) will ultimately result in more sales opportunities.

“Cadence” refers to the number, sequence, and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.

 

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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