Since you clicked on this, you’re no doubt wondering what the right way is to reach your B2B sales prospects. Is it through email? Cold calls? Carrier pigeon? (Yes, I’m kidding with that last one, but hey, if you try that as a unique form of direct mail and it works for you, let me know.) Read on to learn THE way to connect with your buyers or prospects.Continue reading
The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, video, text, and social) will ultimately result in more sales opportunities.
“Cadence” refers to the number, sequence, and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.