Business development is one of the most difficult aspects of B2B sales and marketing. Not only do you have to find ways to prospect and identify new accounts, but you also need to find new ways to grow existing accounts, too. It's such a tall task that without the right tools, it's almost impossible to succeed.Continue reading
Outbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.
Salesforce is one of the most powerful sales tools available, which is proven by the company’s continued success. However, it isn’t simply enough to utilize just Salesforce. CRM systems will organize all of your data for you, but they won’t help you advance the pace of sales. To take full advantage of Salesforce, you need to go a step further.Continue reading
Have you been wondering why Salesforce has recently been acquiring companies such as Demandware, BeyondCore and MetaMind? The company is on a spending spree and emptied their coinpurse to a tune of over $4 billion in acquisitions over the last year and a half. Recent acquisitions include:
- Gravitytank, Undisclosed amount - The acquisition is expected to help Salesforce design and develop better software solutions to help customers across various industries to connect with partners, clients and employees in newer and more innovative ways.
- Demandware, $2.8B - Offers new tools including personalization across mobile, web, and social media.
- Krux, $700M - Is a cloud-based software with data tools that help marketers, media companies and ad agencies reach and engage customers.
- Quip, $750M - Is a collaboration app featuring word processing, spreadsheets and a group of built-in editing and messaging tools.