Do your sales reps deal with hang ups on almost every cold call they make? Are they complaining that they aren’t setting enough meetings to meet their quotas? Are you wondering what you can do to help them succeed and keep your revenue strong instead of firing them and hiring new reps? Read on to learn the components of a successful sales hook or pitch that makes the difference between a brush-off and getting that meeting.Continue reading
The role of sales outreach for lead generation has evolved significantly since I first entered the high-tech industry as a selling and marketing professional. Now, as a seasoned consultant with a strategic perspective focused on driving quality sales pipeline, I see that there is no denying the effect of disruptive change. Read on to learn how the pandemic has accelerated the trend of using remote selling teams to develop leads and sales opportunities and why salespeople need to embrace the art of live selling.Continue reading
The Telephone Consumer Protection Act (TCPA) is changing the way companies dial, and with good reason considering that the number of TCPA cases has increased tenfold in the past decade according to WebRecon with 351 cases in 2010 to 3,267 in 2019.
During a recent webinar, we asked Paul Gipson, Director Marketing Compliance Services at CompliancePoint, for the questions companies need to ask their vendors about TCPA compliance. Read on for his take on what you need to ask your vendors about TCPA compliance.Continue reading
What a sales dialer is might sound like an easy enough question at first glance. It’s a piece of technology or device you use to place sales calls, right? Yes, that’s the definition of a sales dialer, but there’s more that goes into it than that. Before you choose a sales dialing vendor, read on to learn about the different types of sales dialers and why those distinctions are so important.Continue reading
Sales, particularly in the B2B space, is a long and meticulous process. Based on your product or service, deal size, and target market, a normal selling cycle will vary from a few weeks to more than a year. That said, any selling initiative, whatever the strategy you have, begins with the same process — prospecting.Continue reading
Do you know what the term "sales engagement" means? Many people, even in the sales world, aren’t sure what it means and often confuse it with "sales enablement." Read on to learn the definition of both terms along with tips on how to improve your sales engagement processes.Continue reading
"No one's picking up the phone during COVID-19."
“People aren’t answering numbers they don’t recognize.”
“What kind of idiot makes a cold call during a pandemic?”
Sound familiar? I see these statements every day on LinkedIn and our sales reps hear them every day in conversations with B2B companies. Read on to learn why a pandemic actually IS the right time to make cold calls and create new business opportunities.
Since you clicked on this, you’re no doubt wondering what the right way is to reach your B2B sales prospects. Is it through email? Cold calls? Carrier pigeon? (Yes, I’m kidding with that last one, but hey, if you try that as a unique form of direct mail and it works for you, let me know.) Read on to learn THE way to connect with your buyers or prospects.Continue reading
As sales reps and sales teams, you understand the importance of sales prospecting and the need for cold calling. You know that at the beginning of the sales cycle, you must make lots of phone calls to people you don’t know. Whether you are selling a product or service, you must reach out to potential customers and engage them in a sales process that eventually results in a sale.Continue reading