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5 Sales Outreach Best Practices: Outreach the Right Way

If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach? It’s more than just picking up a phone and dialing a number. Sales outreach means engaging with prospects or past customers who have gone cold but may have the potential to become active. This engagement can be done over the phone; via email; personalized, embedded video in email; text messaging; or social media.

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3 Sales and Marketing Conferences to Attend in 2020


Still haven’t decided what sales and marketing conferences you’re going to attend in 2020? Here are three must-attend conferences you should consider. In fact, we feel so strongly about the strength of these conferences that we’re exhibiting at all three of them.

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B2B Sales Glossary


SDRs. ABM. AI. SQL. CRM. Confused yet? Marketing and sales acronyms and terms can befuddle the best of us and appear to be their own language. Read on to understand the sales engagement world. 

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Avoid Sales Burnout: Lessons Learned from Death of a Salesman


Arthur Miller's 1949 play ‘“Death of a Salesman” is about what happens when a salesman, Willy Loman, fails to accept the changes happening within himself and the society around him. A self-centered man who fails to appreciate his wife, he also suffers from an inability to acknowledge his own limited success. The play demonstrates how a person’s self-perpetual denial can impact those around him, and include them. Ultimately, Willy’s tragic end is the failure to realize the American dream (and a really bad case of sales burnout).

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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