Sales, as pointed out by the Harvard Business Review, is equal parts art and science.Continue reading
No two people and no two great sales managers have exactly the same personality or qualities. However, when comparing effective managers in your sales department, you will likely find they share a few critical traits. So, what makes a good sales manager? Is it talent, passion, or brains? If you look closely, you will see a few different factors combine to paint a picture of the best qualities of a sales manager.Continue reading
The summer has a reputation among those in the B2B sales world as being a time of massive slowdown. Inside sales and business development representatives get discouraged at the low sales numbers and frustrated when trying to reach leads that seem to be perpetually on vacation. Morale begins to suffer and people end up wasting time in the office.
Encouraging your B2B sales team to keep pressing forward through the summer months can help keep the company in the black and help ensure that everyone hits the ground running when fall arrives. Here are some fantastic and fun ways to keep your sales team successful throughout the summer.
Lively department contests
Since you know that the sales slump is likely to occur during the summer months, use the time leading up to the slow months to build momentum with some fun contests. Learn what matters most to your sales team, such as a new iPad, an extra vacation day, or other type of fun prize. Then invite people to participate in a fun contest that challenges them to keep their numbers high. Some fun ideas for contests might be:
- prizes for those who complete the most demos
- prizes for the entire team if customer satisfaction of a particular level (such as 95 percent of polled customers) can be reached
- prizes for new clients
Some teams might also find success if they assign a particular number of points to different tasks, such as 20 points for a new client, 15 points for a demo and 5 points for a new qualified lead, and having contests to see what team can obtain the most points in a month.
Keeping sales teams engaged when the office is slow
Sometimes, despite the most exciting contests a supervisor can imagine, the office is still slow. Even the most motivated salespeople cannot sell to customers who are on vacation. To keep the office engaged and enthusiastic about their jobs, there a few ideas you can use to help people relax and have fun while also moving towards sales success.
Celebrate small successes
Recognize hard work by celebrating even small successes, such as closing a big deal or the newbie making their first sale. Have a small party so everyone can celebrate and feel reinvigorated.
Screen inspiring movies
There are a variety of fantastic sales movies that can be used for inspiration or just some laughs such as The Boiler Room, The Pursuit of Happyness, The Goods - Live Hard, Sell Hard and Glengarry Glen Ross. Consider screening one occasionally over lunch breaks.
Role-playing and breaking down sales
Pass the time when business is slow by doing some fun role-plays or breaking down past sales. Look for what went wrong, what went right and what sales teams can learn. It is a great way to practice skills even when not speaking with customers
The summer slump is commonly acknowledged in sales circles as people struggle to find clients through the slow, hot months. To keep your sales team motivated and engaged, you have to be creative, but with proper preparation, it is entirely possible. If you find yourself staring down the approaching summer with dread, consider implementing some of the above ideas and keep your team moving forward towards the more productive autumn.
You're a new inside sales manager and one of your first jobs is to to set-up a sales process. How do you structure your inside sales organization? Do you use a traditional sales territory process or do you use a round robin process. There are pros and cons to both methods. So we did some research and received input from industry experts. You can decide which system works best for your organization. Of course, we would love to hear your thoughts. You can share your comments on this blog and we'll share them via Twitter at #salesterritorydebate.
As far as our no territory/round robin system, I’m a fan and have us holding on to it for as long as possible. I see the pros as:
- Even playing field for the reps performance (for us anyone who got the Bay area would automatically become our top rep by default)
- This creates better morale and healthy competition
- Even distribution of leads so no one has too many or too few leads in their pipeline
- Quick reaction to inbound leads, if our SDRs get a hot inbound lead they have 18 Account Execs they can put on the phone right then
There are some cons of course:
- The biggest challenge is handling lead distribution in systems like Salesforce & Marketo, which aren’t set up for a round robin system, especially when you start putting exceptions in (i.e. we have a major account list that actually IS assigned to our most senior reps). It gets pretty messy and we’ve had to create a fair amount of custom workflows
- You could also argue that we lose out on becoming specialists in a territory/vertical. i.e. if we had one guy always handle Information Security companies, he would become really knowledgeable about that space
- Our SDRs aren’t paired with AEs, and you might get better communication if they were paired up by territories. At the same time, you lose out again on the even playing field – a bad SDR or bad AE could screw the other member of that team
We’ve debated the strengths/weaknesses of no territories for a long time and will undoubtedly continue to do so, it may become unmanageable at some point, but until then I’m a fan.
After reading our article in the Washington Post, Lanham, MD based PR and communications software juggernaut Vocus invited us in to see how we could help them with lead generation sales training. During the conversation, they told us about an interesting process that they use to ensure that each of their inside sales reps are equally fed intro sales meetings by the separate lead generation team. I asked them if I could share it with our community and they said OK. Here are the details:
- Each member of the lead generation team calls into their territory of accounts to generate qualified sales meetings.
- Whereas most companies pair a lead generation rep with one or more sales reps, Vocus has no such pairings. Each lead generation rep is independent.
- When a lead generation rep schedules a phone meeting, it simply goes to the inside sales rep ‘closer’ who is next in line.
- The inside sales rep ‘closers’ are simply in a rotating queue ensuring that each rep is well fed with qualified opportunities from a rotation of lead generation reps.
- They use a snazzy implementation of salesforce.com to ensure that this rotation continues without a glitch.
So I sat back and thought about the pros and cons of this process:
- Closers no longer feel short changed if they get a weaker lead gen rep.
- Everyone gets meetings from all of the lead gen reps.
- Everyone gets the same number of meetings, so from closer to closer, every calendar is balanced with the same number of meetings showing the true sales skills of the rep.
- Because of the rotation, the inside sales reps have no territory. This eliminates every issue and complaint commonly associated with sales reps and territories — It’s not possible to complain!
- Lead generation reps and inside sales closers never get the chance to develop that chemistry that, at its best, can make the whole greater than the sum of its parts.
- - I could see the closers getting frustrated over the lack of continuity. For example I’d be willing to bet that the notes on how the meeting was scheduled vary wildly from rep A to rep B.
2. Match leads based on product or industry vertical expertise
People sell from different backgrounds, giving them unique talents based on their past experience, current and past customers, personality and motivation. Leverage this. The more you know about your salespeople, the more you can use that information to match them with leads they’ll have the most success with. This is why round robin lead distribution can be deadly to conversion. It assumes every salesperson is the same.
First off, what is a “round robin”? Simply put, it’s a rotation through a group. In the context of Salesforce.com, the term round robin frequently comes into play when assigning Lead or Case records to users. For example, you might have five sales reps working new Leads and, as an administrator, you want to divvy out all new Leads equally among the five reps. So if you had a 100 new leads, you would want each rep to get exactly 20 Lead records.
NOTE: This example will be for Leads, but the same concept applies to Case Assignment Rules
A round robin assignment rule allows you to equally distribute new Lead records without having to manually assign them using a rotation.
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[fusion_text]If you are looking to improve sales productivity with your inside sales team, then you should take a look at the latest blog from Docurated, a leading provider of content managment solutions. They've compiled a helpful collection of sales productivity tools titled 50 Best Sales Management Tools/Software. ConnectLeader was among the list for the first time (# 45). The list featured a number of prominent CRM solutions including Salesforce.com and NetSuite. It also featured a number of less well-known applications that could really help your sales productivity.Continue reading
Great inside sales talent is hard to find... and even harder to keep. Being a good sales manager can go a long way towards keeping your top sales performers around.The Worst Kind of Managers, a recent article on Time.com, discussed a survey of HR managers which identifed the five attributes of the worst kind of manager.Continue reading