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4 Proven Strategies to Drive B2B Sales Productivity

By Ariana Shannon, Creative Director & Marketing Manager of SalesIntel

Sales effectiveness relates to your ability to use sales resources to reach your sales goals or convert leads into customers. On the other hand, sales efficiency is how prudently you allocate the resources and how fast you win sales while still generating a high ROI.

If your sales team increases their sales effectiveness and sales efficiency, it wouldn’t be difficult for them to achieve their productivity targets. Speaking of sales productivity, it is the direct result of sales effectiveness and sales efficiency. It’s basically the output your sales team is expected to produce within the budget and timeframe allotted to them.

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The 14 Top Data Providers for B2B Sales Teams

Here at ConnectLeader, our customers increase their revenue every day by using our multi-channel sales engagement platform to make more phone calls, have more conversations, and send more emails. But our platform provides the greatest success when your B2B sales team has top-quality data.

Think about it. If your team is using dated, old, or incorrect data, they can send multiple emails and make a lot of dials in their sales outreach, but they’re not going to have any conversations except for “Sorry I have the wrong number”. Is that really how you want your sales reps to spend their time? Doubtful.

When your sales team is using accurate contact data, they will benefit from being able to target the right people at the right companies for their Ideal Customer Profiles (ICPs) through account-based sales; uncover new connections; send personalized messages based on gleaned information; and stop wasting their time on the busywork of dialing wrong numbers and updating CRMs with that information.

Read on to learn about these data providers (listed in alphabetical order) that top B2B sales teams are using and understand the differences between them. You’ll understand how to compare SalesIntel vs. ZoomInfo; InsideView vs. Uplead; and Clearbit with Seamless, for example.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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