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5 Sales Outreach Best Practices: Outreach the Right Way

If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach? It’s more than just picking up a phone and dialing a number. Sales outreach means engaging with prospects or past customers who have gone cold but may have the potential to become active. This engagement can be done over the phone; via email; personalized, embedded video in email; text messaging; or social media.

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How to Create a Multi-Channel Sales Cadence

When you get an influx of leads into your CRM from your company’s latest webinar or virtual event for your B2B sales team to follow up on, what do you do with those leads? Have you trained your sales representatives to go through and start calling the leads, or do they wind up as a lesser priority, potentially never being contacted? When you have sales cadence software, you’ll know that they’re being contacted almost automatically. Read on to learn what a sales cadence is; why you need a multi-channel sales cadence, and the steps to a smart cadence.

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Best Outbound Email Automation Tool for Your Cold Emailing Prospects

Cold emailing is an extremely tricky process. Without any true relationship with your audience, it’s difficult to get their attention in the first place. Therefore, you won’t be able to gather any meaningful feedback, and will be unable to react in time to save the sale.

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What is the number one tool a Sales Manager would want?

It’s 2019. We know that Sales Managers, and by extension their salespeople, need the right technology at their fingertips in order to do their job efficiently. The trick, however, is understanding exactly what those tools are. Simply search the Internet for five minutes and you’ll be able to find thousands of tools, all of which promise to improve revenue and provide a positive return on investment.

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Why You Need a Multi-Touch Cadence to Reach your Prospects

The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, video, text, and social) will ultimately result in more sales opportunities.

“Cadence” refers to the number, sequence, and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.

 

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How to Improve Your Sales Productivity with Sales Technology

 

Sales engagement platforms offer B2B sales managers with the opportunity to improve the sales development rep (SDR) role. They also assist in aligning sales and marketing teams, prioritizing sales activities, and reaching out to prospects across target accounts. Read on to learn how to use sales engagement technology to train your SDRs to have strong listening and business problem solving skills. 

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Tips to Send Automated Emails to Sales Prospects

 

Email marketing automation is an extremely powerful tool for connecting with and converting your sales prospects. The right campaigns give them the information they need to take the next step in their relationship with you, whether it’s making a purchase, signing up for a demo, or joining another email list.

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What is Sales Cadence? Best Practices for Sales Cadence

Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.

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Why Your Sales Reps Need a Better Sales Engagement Platform

 

Businesses are investing serious time and money in the implementation and tracking of sales engagement platforms (SEPs). These SEPs allow companies to communicate with their audiences more effectively and ultimately drive more sales. Technology, of course, is at the heart of this revolution.

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How To Launch An Outbound Sales Cadence That Succeeds

An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.

To launch a sales cadence that works for you, follow these steps:

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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