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How to Sell Upstream without Alienating Your Sponsor


B2B sales reps are so fixated on getting to C-Level that they forget that sales engagement access must be earned, not just taken.

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5 Ways to Not Be the Next Sales VP or CRO Roadkill


As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of those charged with meeting an organization’s top line revenue is quite high. Believe it or not, the job security of a VP of Sales or CRO is often determined by whether they made the number for the last quarter.

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20 Remarkable Motivational Sales Tips for Your Team

As a sales leader, one of your biggest challenges is developing a strategy to keep your sales team constantly motivated and on top of their game. While it seems like a tall task, there are plenty of small steps you can take to provide the boost that they need on a daily basis.

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Top 20 Outbound Sales Best Practices to Reach the Right Decision Makers

Identifying and reaching the right decision maker is the key to effective outbound sales. Here are twenty outbound sales techniques to ensure you’re connecting with the right people at the right time:

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What is Sales Cadence? Best Practices for Sales Cadence

Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.

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7 Sales Cold Calling Best Practices

To paraphrase a famous quote, tales of the death of cold calling have been greatly exaggerated. Typically sales reps associate sales cold calling with outbound marketing; however, the practice has recently been reinvented with elements of inbound marketing. The idea isn't to badger prospects until they buy something or hang up, it’s about creating a lasting relationship through conversation.

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5 Best Practices For Your Lead Management System

A lead management system refers to software that provides a business with the customer relationship management, or CRM, features that the company needs. Lead management systems help salespeople work more efficiently, they often form the backbone of successful sales organizations.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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