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Marketing Qualified Lead Criteria: Defining MQLs That Sales Will Love

The abyss between sales and marketing grows wider when the sales department gets frustrated with lead quality. That's why it's critical to develop marketing qualified lead, or MQL, criteria that bridges that gap. 

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Is it time to replace the term sales and marketing alignment?

As a marketing professional who works closely with a sales team, selling to sales executives… having a sales and marketing alignment process is easy. What is challenging is coming up with a name for this process. There are names for every other sales and marketing function, why can't we agree on a better term for 'sales and marketing alignment?

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Improving B2B Lead Generation with Marketing and Sales Alignment

Photo source: Bigstockphoto.com

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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