Business development is one of the most difficult aspects of sales and marketing. Not only do you have to find ways to prospects and identify new accounts, but you also need to find new ways to grow existing accounts, too. Its such a tall task that without the right tools, its almost impossible to succeed.Continue reading
As a sales leader, one of your biggest challenges is developing a strategy to keep your sales team constantly motivated and on top of their game. While it seems like a tall task, there are plenty of small steps you can take to provide the boost that they need on a daily basis.Continue reading
Identifying and reaching the right decision maker is the key to effective outbound sales. Here are twenty outbound sales techniques to ensure you’re connecting with the right people at the right time:Continue reading
Outbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.
Sometimes, the most effective sales approach may be the wrong strategy. One of these techniques is local presence. For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.Continue reading
By Joe Cronin, Sales Manager ConnectLeader
Your company invested in Sales Development Reps (SDRs) because they can reach hard-to-find decision makers sooner and grow the customer base quickly. This growth is notable because a prospect that is found via outbound calls, is much less competitive than a prospect that has filled out a form looking for similar offerings on other sites.
From a sales position comparison, SDRs are not as costly as other sales individuals to employ, but they are a considerable expense. If you have SDRs making outbound calls for sales leads, you want them performing outbound dialing very efficiently, but more importantly, you want SDRs to have many sales conversations and to set lots of meetings.Continue reading