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Why You Need a Multi-Touch Cadence to Reach your Prospects

The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, video, text, and social) will ultimately result in more sales opportunities.

“Cadence” refers to the number, sequence, and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.

 

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The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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