Some days it feel as if salespeople come from Mars and marketers come from Venus. In order to improve revenue, both departments need to share information, support common goals, and work to inhabit the same planet. Good sales reporting doesn't just benefit the sales team.
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The abyss between sales and marketing grows wider when the sales department gets frustrated with lead quality. That's why it's critical to develop marketing qualified lead, or MQL, criteria that bridges that gap.
Continue reading →The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.
