Some days it feel as if salespeople come from Mars and marketers come from Venus. In order to improve revenue, both departments need to share information, support common goals, and work to inhabit the same planet. Good sales reporting doesn't just benefit the sales team.
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The abyss between sales and marketing grows wider when the sales department gets frustrated with lead quality. That's why it's critical to develop marketing qualified lead, or MQL, criteria that bridges that gap.
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