Business development is one of the most difficult aspects of B2B sales and marketing. Not only do you have to find ways to prospect and identify new accounts, but you also need to find new ways to grow existing accounts, too. It's such a tall task that without the right tools, it's almost impossible to succeed.
Continue readingOutbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.
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This entry was tagged:
Salesforce CRM,
Outbound Sales,
local presence
on February 01, 2019
by Joe Cronin
Sometimes, the most effective sales approach may be the wrong strategy. One of these techniques is local presence. For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.
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This entry was tagged:
Account Based Marketing,
click dialer,
team dialer,
local presence,
caller id
on August 31, 2018
by Michael R. Levy