Business development is one of the most difficult aspects of sales and marketing. Not only do you have to find ways to prospect and identify new accounts, but you also need to find new ways to grow existing accounts, too. It's such a tall task that without the right tools, it's almost impossible to succeed.

Outbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.

Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques is local presence.  For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.