Outbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.
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Sometimes, the most effective sales approach may be the wrong strategy. One of these techniques is local presence. For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.
Continue reading →The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.
