If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach? It’s more than just picking up a phone and dialing a number. Sales outreach means engaging with prospects or past customers who have gone cold but may have the potential to become active. This engagement can be done over the phone; via email; personalized, embedded video in email; text messaging; or social media.
Continue readingSDRs. ABM. AI. SQL. CRM. Confused yet? Marketing and sales acronyms and terms can befuddle the best of us and appear to be their own language. Read on to understand the top B2B sales terms in the sales engagement world.
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This entry was tagged:
b2b cold calling,
b2b sales teams,
b2b sales outreach,
sales outreach,
email outreach,
b2b prospecting,
sales best practices,
outbound sales strategies
on December 30, 2019
by Mary Hart