Have you been wondering why Salesforce has recently been acquiring companies such as Demandware, BeyondCore and MetaMind? The company is on a spending spree and emptied their coinpurse to a tune of over $4 billion in acquisitions over the last year and a half. Recent acquisitions include:
- Gravitytank, Undisclosed amount - The acquisition is expected to help Salesforce design and develop better software solutions to help customers across various industries to connect with partners, clients and employees in newer and more innovative ways.
- Demandware, $2.8B - Offers new tools including personalization across mobile, web, and social media.
- Krux, $700M - Is a cloud-based software with data tools that help marketers, media companies and ad agencies reach and engage customers.
- Quip, $750M - Is a collaboration app featuring word processing, spreadsheets and a group of built-in editing and messaging tools.