To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

I had the recent privilege of presenting twice at Leads Con Connect to Convert 2019 in Boston, which is an educational conference and expo dedicated solely to the Calls, Clicks, Search, and Shares sectors of the lead generation industry. This year, the focus of Connect to Convert was marketing and sales funnels, and over 1,000 industry professionals were in attendance.

B2B sales reps are so fixated on getting to C-Level that they forget that sales engagement access must be earned, not just taken.

As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of those charged with meeting an organization’s top line revenue is quite high. Believe it or not, the job security of a VP of Sales or CRO is often determined by whether they made the number for the last quarter.

Part 1 of 3

As the sales landscape continues to change for organizations, the Center for Sales Leadership at DePaul University regularly conducts best-practices research to provide sales professionals and academics with timely information, insights, and direction on a range of sales and sales technology topics. Currently the center is trying to develop an understanding of one of the rapidly evolving areas of sales today: Sales Acceleration technology products and services.