Sales, particularly in the B2B space, is a long and meticulous process. Based on your product or service, deal size, and target market, a normal selling cycle will vary from a few weeks to more than a year. That said, any selling initiative, whatever the strategy you have, begins with the same process — prospecting.

Do you know what the term "sales engagement" means? Many people, even in the sales world, aren’t sure what it means and often confuse it with "sales enablement." Read on to learn the definition of both terms along with tips on how to improve your sales engagement processes.

"No one's picking up the phone during COVID-19."

“People aren’t answering numbers they don’t recognize.”

“What kind of idiot makes a cold call during a pandemic?”

Sound familiar? I see these statements every day on LinkedIn and our sales reps hear them every day in conversations with B2B companies. Read on to learn why a pandemic actually IS the right time to make cold calls and create new business opportunities.

Picture your email inbox right now. I’m guessing that it’s full of B2B or B2C sales emails (depending on if it’s your work or personal email) that are all begging for your attention, hoping they’ll be the one that’s clicked on and makes you want to buy something. So, knowing that, how can a marketer, like yours truly, even hope to be that chosen one? Read on for some tips on how to make your sales engagement email outreach subject lines capture your reader’s interest.

Cold emailing is an extremely tricky process. Without any true relationship with your audience, it’s difficult to get their attention in the first place. Therefore, you won’t be able to gather any meaningful feedback, and will be unable to react in time to save the sale.