When your sales team makes a cold call, do they know what to say or are they left scrambling to fill those first 10 seconds? It's your job as the sales manager to create a strong and effective cold calling strategy for your sales team. Read on for 15 cold calling techniques that work across industry and vertical.

Every day, our sales team hears why potential customers don't need to use sales dialing software. Often, people confuse our product with call center software, a robo-dialer or auto-dialer, or lead generation services. Let’s talk instead about what we ARE and the reasons why your B2B sales team could use dialing software.

“My budget is frozen.”
“We’re not spending right now. Check back with me in three to six months.”

Do these B2B sales objections of budget and timing sound familiar? Before the current pandemic, they were two of the most common phrases heard by sales reps, sales development reps, and business development reps. And now, in these uncertain times, they’re stated even more as companies are being charged to do more with less and have decided they’re not spending until they see how the economy is in a few months. So, how can you, as a sales manager, help your sales team even begin to respond to these objections? Read on to learn what to say when you hear a budget or timing (or both!) objection.

As a marketer who works closely with our B2B sales team (as all marketers should), I sit right on the sales floor and attend our weekly sales meetings so I can keep the sales team informed on what I’m doing and also to learn from them. I always love hearing what prospects and customers are telling them — and what they’re telling prospects during their sales outreach — as it fuels my content.

It’s been a while (we won’t say how long) since my first job out of college, but I still remember that feeling of being the newbie and knowing that there was so much I needed to learn. While I don’t work in sales, I’ve continually worked closely since the beginning of my career with sales reps, sales development reps (SDRs), and business development reps (BDRs) in both Business-to-Business (B2B) and Business-to-Consumer (B2C). If you’re just starting out and want to put your best foot forward, read on for some tips on what you need to know, besides having the right personality for sales, for a successful sales career from the start and avoid sales burnout.

Picture your email inbox right now. I’m guessing that it’s full of B2B or B2C sales emails (depending on if it’s your work or personal email) that are all begging for your attention, hoping they’ll be the one that’s clicked on and makes you want to buy something. So, knowing that, how can a marketer, like yours truly, even hope to be that chosen one? Read on for some tips on how to make your sales engagement email outreach subject lines capture your reader’s interest.

To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

Having an effective cold calling strategy is one of the very best ways to find brand-new leads for your sales team. Here are twenty cold calling techniques that really work for all businesses: