For at least a decade, there have been discussions about sales and marketing alignment and the inability of sales and marketing teams to provide a unified go-to-market strategy. Marketing is concerned that sales reps fail to use their leads, share their copy, or conform to the company’s positioning.
Conversely, sales reps are frustrated by lead quality and freelance their messaging due to a lack of templates and scripts. Reps also don’t know which content is available and how to quickly find and link it into their emails
Continue reading
