Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques is local presence.  For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment. 

by: Patrick Morrissey, Sales Manager, ConnectLeader

I’m sure many of us have unsuspectingly picked up the phone only to be ambushed by a fast-talking sales pitch. Despite making our best effort to extend professional courtesy, we simply don’t have time to listen to a sales pitch most of the time. The result is that we will typically do our best to end the call as quickly as possible so we can get back to work. Whether we are “in a meeting,” “late for our next meeting” or we simply choose to hang up, we will rarely feel any guilt about our narrow escape. We need to get back to work and the person on the other end of the line does not seem concerned about our time. So why should we feel any guilt about ending the call? Otherwise, we are stuck on the call waiting until the salesperson unwinds, often making a sales pitch that has nothing to do with us, our problems or our role within the company.

ConnectLeader^® Introduces Click Dialer™ for Salesforce.com – Easy-to-Use
Click to Call software for B2B sales reps

ConnectLeader Click Dialer is a new click to call dialing app being launched as part of the ConnectLeader for Salesforce V2 upgrade. The app, which can be downloaded from the ConnectLeader AppExchange listing (for Salesforce Professional Edition & higher), now provides B2B sales teams with three sales acceleration solutions to boost their sales productivity. With the introduction of Click Dialer, Connectleader expands the range of dialing speeds available for B2B sales reps, increasing sales dialing productivity over manual dialing from 30% to 800%.