The top three trends in the world of B2B sales today are: social selling, account-based marketing and sales development technologies. According to Inside Out’s 2016 CXO Benchmark Study, 3 out of 4 executives said that social selling techniques are having the biggest influence on their marketing strategy. In addition, 70% said they are implementing account-based marketing practices, while two-thirds highlighted the need for sales development platforms. And a fourth factor all have in common is that managers recognize the need to motivate their sales teams to successfully use these new platforms.
Continue reading.png?width=336&height=280&name=The%20Ultimate%20Guide%20to%20B2B%20Sales%20(6).png "The Ultimate Guide to B2B Sales (6)")
