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What is Sales Cadence? Best Practices for Sales Cadence

Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.

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7 Sales Cold Calling Best Practices

To paraphrase a famous quote, tales of the death of cold calling have been greatly exaggerated. Typically sales reps associate sales cold calling with outbound marketing; however, the practice has recently been reinvented with elements of inbound marketing. The idea isn't to badger prospects until they buy something or hang up, it’s about creating a lasting relationship through conversation.

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5 Best Practices For Your Lead Management System

A lead management system refers to software that provides a business with the customer relationship management, or CRM, features that the company needs. Lead management systems help salespeople work more efficiently, they often form the backbone of successful sales organizations.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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