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B2B Sales Glossary


SDRs. ABM. AI. SQL. CRM. Confused yet? Marketing and sales acronyms and terms can befuddle the best of us and appear to be their own language. Read on to understand the sales engagement world. 

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12 Pieces of Advice for New Sales and Business Development Reps


It’s been a while (we won’t say how long) since my first job out of college, but I still remember that feeling of being the newbie and knowing that there was so much I needed to learn. While I don’t work in sales, I’ve continually worked closely since the beginning of my career with sales reps, sales development reps (SDRs), and business development reps (BDRs) in both Business-to-Business (B2B) and Business-to-Consumer (B2C). If you’re just starting out and want to put your best foot forward, read on for some tips on what you need to know, besides having the right personality for sales, for a successful sales career from the start and avoid sales burnout.

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6 Subject Line Tips to Make Your Cold Emails Stand Out


Picture your email inbox right now. I’m guessing that it’s full of B2B or B2C sales emails (depending on if it’s your work or personal email) that are all begging for your attention, hoping they’ll be the one that’s clicked on and makes you want to buy something. So, knowing that, how can a marketer, like yours truly, even hope to be that chosen one? Read on for some tips on how to make your sales engagement email outreach subject lines capture your reader’s interest.

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6 Sales Prospecting Cold Calling Myths Debunked


To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

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LeadsCon Connect to Convert 2019 Recap


I had the recent privilege of presenting twice at LeadsCon Connect to Convert 2019 in Boston, which is an educational conference and expo dedicated solely to the Calls, Clicks, Search, and Shares sectors of the lead generation industry. This year, the focus of Connect to Convert was marketing and sales funnels, and over 1,000 industry professionals were in attendance.

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14 Sales Quotes to Motivate Your Team


What’s keeping you or your sales team from having your best B2B sales quarter and year ever? It all comes down to motivation. If your salespeople aren’t motivated, they’re not going to pick up the phone, which leads to conversations, sales, and revenue.

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How to Sell Upstream without Alienating Your Sponsor


B2B sales reps are so fixated on getting to C-Level that they forget that sales engagement access must be earned, not just taken.

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5 Ways to Not Be the Next Sales VP or CRO Roadkill


As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of those charged with meeting an organization’s top line revenue is quite high. Believe it or not, the job security of a VP of Sales or CRO is often determined by whether they made the number for the last quarter.

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Importance of Sales Reporting in Marketing

Some days it feel as if salespeople come from Mars and marketers come from Venus. In order to improve revenue, both departments need to share information, support common goals, and work to inhabit the same planet. Good sales reporting doesn't just benefit the sales team. 

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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