To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

I had the recent privilege of presenting twice at Leads Con Connect to Convert 2019 in Boston, which is an educational conference and expo dedicated solely to the Calls, Clicks, Search, and Shares sectors of the lead generation industry. This year, the focus of Connect to Convert was marketing and sales funnels, and over 1,000 industry professionals were in attendance.

What’s keeping you or your sales team from having your best B2B sales quarter and year ever? It all comes down to motivation. If your salespeople aren’t motivated, they’re not going to pick up the phone, which leads to conversations, sales, and revenue.

B2B sales reps are so fixated on getting to C-Level that they forget that sales engagement access must be earned, not just taken.

As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of those charged with meeting an organization’s top line revenue is quite high. Believe it or not, the job security of a VP of Sales or CRO is often determined by whether they made the number for the last quarter.

In today’s competitive B2B market, sales managers have more to worry about than ever before. You have to manage your reps, develop territories, create effective strategies, research and implement sales technologies, and much more. In order to succeed, you need to understand exactly how the modern B2B sales environment works. Below are ten important sales tips to help your sales team succeed in 2017 and beyond: