Since you clicked on this, you’re no doubt wondering what the right way is to reach your B2B sales prospects. Is it through email? Cold calls? Carrier pigeon? (Yes, I’m kidding with that last one, but hey, if you try that as a unique form of direct mail and it works for you, let me know.) Read on to learn THE way to connect with your buyers or prospects.

It’s 2019. We know that Sales Managers, and by extension their salespeople, need the right technology at their fingertips in order to do their job efficiently. The trick, however, is understanding exactly what those tools are. Simply search the Internet for five minutes and you’ll be able to find thousands of tools, all of which promise to improve revenue and provide a positive return on investment.

As sales reps and sales teams, you understand the importance of sales prospecting and the need for cold calling. You know that at the beginning of the sales cycle, you must make lots of phone calls to people you don’t know. Whether you are selling a product or service, you must reach out to potential customers and engage them in a sales process that eventually results in a sale.