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How to Create a Multi-Channel Sales Cadence

When you get an influx of leads into your CRM from your company’s latest webinar or virtual event for your B2B sales team to follow up on, what do you do with those leads? Have you trained your sales representatives to go through and start calling the leads, or do they wind up as a lesser priority, potentially never being contacted? When you have sales cadence software, you’ll know that they’re being contacted almost automatically. Read on to learn what a sales cadence is; why you need a multi-channel sales cadence, and the steps to a smart cadence.

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What Is Outbound Sales Cadence?

Everything needs a plan. Instead of sitting down and calling, it’s important you develop an outbound sales cadence that makes sense for your team and your prospects. Make sure your team is following through by making it realistic. Here’s a little bit more on what an outbound sales cadence is and the best ways to set yours up.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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