To paraphrase a famous quote, tales of the death of cold calling have been greatly exaggerated. Typically sales reps associate sales cold calling with outbound marketing; however, the practice has recently been reinvented with elements of inbound marketing. The idea isn't to badger prospects until they buy something or hang up, it’s about creating a lasting relationship through conversation.Continue reading
A huge facet of sales is creating relationships built on trust. But before you begin a new relationship with a customer, you first need to capture their attention. Unfortunately, it’s not always easy to figure out how to accomplish that, which is precisely why we’re highlighting how to attract customers’ attention in sales.