As a marketer who works closely with our B2B sales team (as all marketers should), I sit right on the sales floor and attend our weekly sales meetings so I can keep the sales team informed on what I’m doing and also to learn from them. I always love hearing what prospects and customers are telling them — and what they’re telling prospects during their sales outreach — as it fuels my content.Continue reading
SDRs. ABM. AI. SQL. CRM. Confused yet? Marketing and sales acronyms and terms can befuddle the best of us and appear to be their own language. Read on to understand the sales engagement world.Continue reading
Riddle me this: When you hear the term “agent-assisted dialing”, what do you think about? Do you think of sales development reps (SDRs) making calls for the sales reps? Human agents who aren’t SDRs? Robo-calls? Something else? Or have you never heard the term.Continue reading
Identifying and reaching the right decision maker is the key to effective outbound sales. Here are twenty outbound sales techniques to ensure you’re connecting with the right people at the right time:Continue reading
To paraphrase a famous quote, tales of the death of cold calling have been greatly exaggerated. Typically sales reps associate sales cold calling with outbound marketing; however, the practice has recently been reinvented with elements of inbound marketing. The idea isn't to badger prospects until they buy something or hang up, it’s about creating a lasting relationship through conversation.Continue reading
A huge facet of sales is creating relationships built on trust. But before you begin a new relationship with a customer, you first need to capture their attention. Unfortunately, it’s not always easy to figure out how to accomplish that, which is precisely why we’re highlighting how to attract customers’ attention in sales.