In today’s competitive business environment, B2B companies should rely upon efficient sales processes, top talent, and the right marketing technology in order to thrive and grow. At the same time, many sales teams struggle because they continue to rely upon the outdated practice of pushing as many leads as possible into the pipeline and then working them fast. Few salespeople will be surprised to learn that almost half of sales representatives said that they didn’t have the information they needed to effectively close sales calls. Without efficient ways to gather and nurture leads, businesses can’t compete against more sophisticated rivals. Luckily, almost all B2B companies can easily access the technology they need to make their sales teams more efficient and grow their businesses.