Business development is one of the most difficult aspects of B2B sales and marketing. Not only do you have to find ways to prospect and identify new accounts, but you also need to find new ways to grow existing accounts, too. It's such a tall task that without the right tools, it's almost impossible to succeed.Continue reading
Sales, particularly in the B2B space, is a long and meticulous process. Based on your product or service, deal size, and target market, a normal selling cycle will vary from a few weeks to more than a year. That said, any selling initiative, whatever the strategy you have, begins with the same process — prospecting.Continue reading
If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach? It’s more than just picking up a phone and dialing a number. Sales outreach means engaging with prospects or past customers who have gone cold but may have the potential to become active. This engagement can be done over the phone; via email; personalized, embedded video in email; text messaging; or social media.Continue reading
In a perfect situation, all of your marketing qualified leads (MQLs) would seamlessly transition to sales qualified leads (SQLs). However, you're not likely to enjoy that kind of success without methods to qualify, score, and disqualify leads that will satisfy both marketers and salespeople. Your sales and marketing team should work together to develop a lead gathering and sales strategy. Let’s get started by looking at MQL vs SQL and how to categorize your leads the right way.Continue reading
"No one's picking up the phone during COVID-19."
“People aren’t answering numbers they don’t recognize.”
“What kind of idiot makes a cold call during a pandemic?”
Sound familiar? I see these statements every day on LinkedIn and our sales reps hear them every day in conversations with B2B companies. Read on to learn why a pandemic actually IS the right time to make cold calls and create new business opportunities.
When you get an influx of leads into your CRM from your company’s latest webinar or virtual event for your B2B sales team to follow up on, what do you do with those leads? Have you trained your sales representatives to go through and start calling the leads, or do they wind up as a lesser priority, potentially never being contacted? When you have sales cadence software, you’ll know that they’re being contacted almost automatically. Read on to learn what a sales cadence is; why you need a multi-channel sales cadence, and the steps to a smart cadence.Continue reading
When your sales team makes a cold call, do they know what to say or are they left scrambling to fill those first 10 seconds? It's your job as the sales manager to create a strong and effective cold calling strategy for your sales team. Read on for 15 cold calling techniques that work across industry and vertical.Continue reading
If you’re a B2B sales manager who’s used to seeing your sales team in the office every day, moving to a working from home sales team can be quite an adjustment. Throw in training someone new and it could seem like chaos. So, what can you do to feel like you’re succeeding as a sales manager and keeping your team on track? Read on to learn top tips on how to effectively manage, coach, and train your work from home sales team.Continue reading
Every day, our sales team hears why potential customers don't need to use sales dialing or sales dialer software. Often, people confuse our product with call center software, a robo-dialer or auto-dialer, or lead generation services. Let’s talk instead about what we ARE and the reasons why your B2B sales team could use dialing software.Continue reading