My career began as a tele-support rep for an insurance agency automation system. Our role was to quickly return calls from customers and help resolve their system problems. Speed was paramount with emergency calls placed at the top of the queue. Because inbound calls were categorized with brief descriptions and codes, we also gave priority to problems that could be quickly resolved (while it was good for our quotas, there was also no reason to make customers wait an hour for a two-minute fix).Continue reading
Outbound phone sales are one of the most effective tools you have at your disposal. In fact, a study of salespeople found that almost half of them believed that the telephone was their single most valuable tool. Given its incredible value, it makes sense that you need to dedicate resources to making their time spent on the phone as efficient as possible.
The concept of multi-touch sales development has been around for a long time. It primarily refers to the idea that multiple “touches” (contacts via email, phone, the internet and other means) will ultimately result in more sales opportunities.
“Cadence” refers to the number, sequence and timing of various touches. Maintaining this cadence manually is virtually impossible and would require far too much of a sales person’s time.
When you develop a plan to strengthen sales engagement, you end up improving a lot more. Here's how to make a plan that works for you and your business!Continue reading
Sales cadence is the process of systematically touching a sales suspect or prospect on a regular basis. Sales cadence email and salesforce sales cadence, of course refers to the process of contacting suspects via email as part of a sales cadence plan and a sales cadence call is one of the calls in the process.Continue reading
As a professional sales person, you know that time is your most valuable asset. You also know that in order to keep your sales pipeline full while you are busy closing new business, you need to regularly contact new prospects via "cold emails." Cold emails are often your first effort at contacting people who don't know you, your company or your product. If you spend too much of your time sending these emails, you limit the time for making face to face or phone sales calls.Continue reading
As soon as I submitted my last blog on Sales Productivity, CSO Insights published an update to their quota attainment research. The good news is global sales rep quota attainment rose from 53.0% to 54.3%. The bad news is that it falls within the range of error, so we probably won’t know if sales productivity is truly improving for another year. Even at 54.3%, sales reps remain well below the 63.0% quota attainment level of 2012. When CSO Insights Research Fellow Jim Dickie looked at the underlying metrics, 22 of the 23 operational metrics declined over the past five years.Continue reading
Email marketing automation is an extremely powerful tool for connecting with and converting your sales prospects. The right campaigns give them the information they need to take the next step in their relationship with you, whether it’s making a purchase, signing up for a demo, or joining another email list.
Research performed by CSO Insights found that sales reps are failing to meet quota at alarmingly high rates. Global B2B quota attainment was a mere 53% in 2016, dropping ten percent over five years. That means that only one in two of sales reps are likely to meet quota this year with only a small percentage entering Q4 confident that they will reach quota.Continue reading
Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.Continue reading