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Michael R. Levy

Recent Posts

Personalized Video Doubles or Triples Email Open Rates


Double or triple your email open rates. Did those words in the headline capture your interest? They probably did since you’re reading this. In today’s B2B marketing world, grabbing attention is becoming progressively more difficult as we are saturated with marketing messages, most of which are irrelevant and poorly targeted.

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Why Marketing Should Approve B2B Sales Email Templates and Scripts

For at least a decade, there have been discussions about sales and marketing alignment and the inability of sales and marketing teams to provide a unified go-to-market strategy.  Marketing is concerned that sales reps fail to use their leads, share their copy, or conform to the company’s positioning. 

Conversely, sales reps are frustrated by lead quality and freelance their messaging due to a lack of templates and scripts.  Reps also don’t know which content is available and how to quickly find and link it into their emails

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Drive Sales Productivity with Integrated Sales Engagement


Need to increase your B2B sales productivity? One way to do so is to use multi-channel sales engagement technology that identifies your best leads, eliminates busy work, and boosts pipeline. Read on to learn why the strongest integrated sales engagement solutions offer customized sequences for sales teams that incorporate best practice sales cadences.  

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Closing the Loop on Inbound Leads

My career began as a tele-support rep for an insurance agency automation system.  Our role was to quickly return calls from customers and help resolve their system problems.  Speed was paramount with emergency calls placed at the top of the queue.  Because inbound calls were categorized with brief descriptions and codes, we also gave priority to problems that could be quickly resolved (while it was good for our quotas, there was also no reason to make customers wait an hour for a two-minute fix).

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How to Improve Your Sales Productivity with Sales Technology

 

Sales engagement platforms offer B2B sales managers with the opportunity to improve the sales development rep (SDR) role. They also assist in aligning sales and marketing teams, prioritizing sales activities, and reaching out to prospects across target accounts. Read on to learn how to use sales engagement technology to train your SDRs to have strong listening and business problem solving skills. 

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How to Think about Sales Productivity

Research performed by CSO Insights found that sales representativess are failing to meet quota at alarmingly high rates. Global B2B quota attainment was a mere 53% in 2016, dropping ten percent over five years. That means that only one in two of sales reps are likely to meet quota this year with only a small percentage entering Q4 confident that they will reach quota.

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What GDPR Means to American Firms?

Back in May, there was a good deal of news coverage around the European General Data Protection Regulation (GDPR).  Unfortunately, most of the coverage was hyperbolic with a focus on penalties and how few companies had complied.  While the GDPR fear mongering has died down, there is still a need to understand GDPR and comply with the law, even if you have no operations in Europe.

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Local Presence: Handle with Care

Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques is local presence.  For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment. 

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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