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Mary Hart

Recent Posts

15 Tips for Better B2B Sales Conversations


Raise your hand if you’ve heard the word “chatbot” or “bot” recently. Sound familiar? If not, I want you to think about the last time you were on a software company’s website. As you scrolled down or went to the pricing page for information, did a little box pop up in the lower right-hand corner saying “hi” and asking how it can help you? That, dear reader, is a chatbot.

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How to Have a Productive Sales Day


Have you ever had a day where you felt like you were spending your day at work wisely, you had the golden touch when it came to connecting with your B2B sales prospects, and you left the office that day thinking you had the most productive day ever? If a day like that isn’t your norm, shouldn’t it be? Read on to learn how to make most (if not all) of your days productive and successful, and see a timeline for a productive sales day.

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The Best Way to Reach B2B Sales Prospects


Since you clicked on this, you’re no doubt wondering what the right way is to reach your B2B sales prospects. Is it through email? Cold calls? Carrier pigeon? (Yes, I’m kidding with that last one, but hey, if you try that as a unique form of direct mail and it works for you, let me know.) Read on to learn THE way to connect with your buyers or prospects.

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3 Sales and Marketing Conferences to Attend in 2020


Still haven’t decided what sales and marketing conferences you’re going to attend in 2020? Here are three must-attend conferences you should consider. In fact, we feel so strongly about the strength of these conferences that we’re exhibiting at all three of them.

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7 Ways to Turn B2B Cold Calls into Meetings


As a marketer who works closely with our B2B sales team (as all marketers should), I sit right on the sales floor and attend our weekly sales meetings so I can keep the sales team informed on what I’m doing and also to learn from them. I always love hearing what prospects and customers are telling them — and what they’re telling prospects during their sales outreach — as it fuels my content.

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B2B Sales Glossary


SDRs. ABM. AI. SQL. CRM. Confused yet? Marketing and sales acronyms and terms can befuddle the best of us and appear to be their own language. Read on to understand the sales engagement world. 

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What is Agent-Assisted Dialing?


Riddle me this: When you hear the term “agent-assisted dialing”, what do you think about? Do you think of sales development reps (SDRs) making calls for the sales reps? Human agents who aren’t SDRs? Robo-calls? Something else? Or have you never heard the term.

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12 Pieces of Advice for New Sales and Business Development Reps


It’s been a while (we won’t say how long) since my first job out of college, but I still remember that feeling of being the newbie and knowing that there was so much I needed to learn. While I don’t work in sales, I’ve continually worked closely since the beginning of my career with sales reps, sales development reps (SDRs), and business development reps (BDRs) in both Business-to-Business (B2B) and Business-to-Consumer (B2C). If you’re just starting out and want to put your best foot forward, read on for some tips on what you need to know, besides having the right personality for sales, for a successful sales career from the start and avoid sales burnout.

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6 Subject Line Tips to Make Your Cold Emails Stand Out


Picture your email inbox right now. I’m guessing that it’s full of B2B or B2C sales emails (depending on if it’s your work or personal email) that are all begging for your attention, hoping they’ll be the one that’s clicked on and makes you want to buy something. So, knowing that, how can a marketer, like yours truly, even hope to be that chosen one? Read on for some tips on how to make your sales engagement email outreach subject lines capture your reader’s interest.

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6 Sales Prospecting Cold Calling Myths Debunked


To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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