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Mary Hart

Recent Posts

7 Top Discovery Questions to Ask on Cold Calls

At least once a month, if not once a week, I’ll go onto LinkedIn and see someone post that “cold calling is dead”, without any real data to back it up besides that it doesn’t work for them.

Read that last line again. Cold calling doesn’t work for them.

That doesn’t mean it’s dead. It just means that they don’t know how to ask the right questions on cold calls, or they don’t have the sales engagement technology to make cold calls work effectively.

Read on to learn why cold calls are alive and well and the right sales discovery questions to ask when you’re making a cold call.

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The 14 Top Data Providers for B2B Sales Teams

Here at ConnectLeader, our customers increase their revenue every day by using our multi-channel sales engagement platform to make more phone calls, have more conversations, and send more emails. But our platform provides the greatest success when your B2B sales team has top-quality data.

Think about it. If your team is using dated, old, or incorrect data, they can send multiple emails and make a lot of dials in their sales outreach, but they’re not going to have any conversations except for “Sorry I have the wrong number”. Is that really how you want your sales reps to spend their time? Doubtful.

When your sales team is using accurate contact data, they will benefit from being able to target the right people at the right companies for their Ideal Customer Profiles (ICPs) through account-based sales; uncover new connections; send personalized messages based on gleaned information; and stop wasting their time on the busywork of dialing wrong numbers and updating CRMs with that information.

Read on to learn about these data providers (listed in alphabetical order) that top B2B sales teams are using and understand the differences between them. You’ll understand how to compare SalesIntel vs. ZoomInfo; InsideView vs. Uplead; and Clearbit with Seamless, for example.

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7 B2B Sales Strategies to be a Prospecting Superstar

As a sales manager or sales rep, you’ve surely heard broad statements like “Cold calling is dead” or “Cold emails don’t work”. The problem with statements like that is that they’re wrong and usually based on one person’s attempts that didn’t work for them. They do work for the right people who have the right strategies and use the right tools.

Cold calling is alive and well.

Cold emails work.

And when you put the two together as part of your multi-channel sales outreach for Addressable Market Coverage, well, that’s the recipe for sales success.

Read on to learn the changes you need to make to your B2B sales engagement for prospecting success and get ready to rock your conversions.

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What is Addressable Market Coverage?

When you hear the acronym AMC, what do you think of? The movie theater chain? The cable TV station? Here at ConnectLeader, our Director of Inside Sales, Joe Cronin, has coined a new B2B sales and marketing phrase for AMC and you’re one of the first to know about it. Ready?

Addressable Market Coverage.

Read on to learn just what Addressable Market Coverage is and why it’s so important for your sales team.

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What's in a Successful Sales Pitch?

Do your sales reps deal with hang ups on almost every cold call they make? Are they complaining that they aren’t setting enough meetings to meet their quotas? Are you wondering what you can do to help them succeed and keep your revenue strong instead of firing them and hiring new reps? Read on to learn the components of a successful sales hook or pitch that makes the difference between a brush-off and getting that meeting.

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6 Questions to Ask Your Vendor about TCPA Compliance

The Telephone Consumer Protection Act (TCPA) is changing the way companies dial, and with good reason considering that the number of TCPA cases has increased tenfold in the past decade according to WebRecon with 351 cases in 2010 to 3,267 in 2019.

During a recent webinar, we asked Paul Gipson, Director Marketing Compliance Services at CompliancePoint, for the questions companies need to ask their vendors about TCPA compliance. Read on for his take on what you need to ask your vendors about TCPA compliance.

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What is a Sales Dialer?

What a sales dialer is might sound like an easy enough question at first glance. It’s a piece of technology or device you use to place sales calls, right? Yes, that’s the definition of a sales dialer, but there’s more that goes into it than that. Before you choose a sales dialing vendor, read on to learn about the different types of sales dialers and why those distinctions are so important.

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TCPA Compliance and What It Means for Sales Dialing

Have you heard about the Telephone Consumer Protection Act (TCPA) of 1991? If you’re in sales, and calling customers through power dialers, you could be non-compliant and subject to millions of dollars in fines. Yes, millions. Read on to learn what TCPA is, the fines that other companies have received for being non-compliant, and how to ensure your sales dialer is TCPA compliant.

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What is Sales Engagement?

 

Do you know what the term "sales engagement" means? Many people, even in the sales world, aren’t sure what it means and often confuse it with "sales enablement." Read on to learn the definition of both terms along with tips on how to improve your sales engagement processes.

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Why Make Cold Calls During a Pandemic?

"No one's picking up the phone during COVID-19."

“People aren’t answering numbers they don’t recognize.”

“What kind of idiot makes a cold call during a pandemic?”

Sound familiar? I see these statements every day on LinkedIn and our sales reps hear them every day in conversations with B2B companies. Read on to learn why a pandemic actually IS the right time to make cold calls and create new business opportunities.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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