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Latha Soundar

Recent Posts

Top 50 B2B Prospect Engagement Stats for 2019

Lead generation in the B2B landscape is changing with technology, new processes and the needs of global business. Savvy companies are modifying their strategies according to statistics, not a "gut feeling." There is more analysis available today than ever before; their value lies in how you will use them!

Let's take a look at the top 50 B2B prospect engagement stats for 2019 so that you can make informed decisions about how to move forward in your marketing and operations.

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Importance of Sales Reporting in Marketing

Some days it feel as if salespeople come from Mars and marketers come from Venus. In order to improve revenue, both departments need to share information, support common goals, and work to inhabit the same planet. Good sales reporting doesn't just benefit the sales team. 

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Marketing Qualified Lead Criteria: Defining MQLs That Sales Will Love

The abyss between sales and marketing grows wider when the sales department gets frustrated with lead quality. That's why it's critical to develop marketing qualified lead, or MQL, criteria that bridges that gap. 

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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