As a professional sales person, you know that time is your most valuable asset. You also know that in order to keep your sales pipeline full while you are busy closing new business, you need to regularly contact new prospects via "cold emails." Cold emails are often your first effort at contacting people who don't know you, your company or your product. If you spend too much of your time sending these emails, you limit the time for making face to face or phone sales calls.Continue reading
Email marketing automation is an extremely powerful tool for connecting with and converting your sales prospects. The right campaigns give them the information they need to take the next step in their relationship with you, whether it’s making a purchase, signing up for a demo, or joining another email list.
Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.Continue reading
Businesses are investing serious time and money in the implementation and tracking of sales engagement platforms (SEPs). These SEPs allow companies to communicate with their audiences more effectively and ultimately drive more sales. Technology, of course, is at the heart of this revolution.Continue reading
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.
To launch a sales cadence that works for you, follow these steps:
Gamification refers to adding competitive elements to activities that are usually not associated with games. Some of these gaming elements might include friendly competition, keeping score, and awarding points and badges. In fact, gamification in the workplace is catching on.Continue reading
Lead follow up is reaching out to a lead who has previously interacted with your brand. Even though sales reps don't dread these sales calls as much as they might dread cold calling, sales people still generally regard them as difficult. However, lead follow up is vital as it often turns into a very productive conversation. After all, you’re talking to someone who has expressed an interest in your brand.Continue reading
Sales, as pointed out by the Harvard Business Review, is equal parts art and science.
It requires not only logic, process, and organization. It requires people, emotion, and fast thinking sales reps who not only see the sales opportunity, but know how to make the most of it to increase average deal size, cross-sell, and customer lifetime value.Continue reading
As sales reps and sales teams, you understand the importance of sales prospecting and the need for cold calling. You know that at the beginning of the sales cycle, you must make lots of phone calls to people you don’t know. Whether you are selling a product or service, you must reach out to potential customers and engage them in a sales process that eventually results in a sale.Continue reading