4 Proven Strategies to Drive B2B Sales Productivity
By Ariana Shannon, Creative Director & Marketing Manager of SalesIntel
Sales effectiveness relates to your ability to use sales resources to reach your sales goals or convert leads into customers. On the other hand, sales efficiency is how prudently you allocate the resources and how fast you win sales while still generating a high ROI.
If your sales team increases their sales effectiveness and sales efficiency, it wouldn’t be difficult for them to achieve their productivity targets. Speaking of sales productivity, it is the direct result of sales effectiveness and sales efficiency. It’s basically the output your sales team is expected to produce within the budget and timeframe allotted to them.