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5 Best Practices For Your Lead Management System

A lead management system refers to software that provides a business with the customer relationship management, or CRM, features that the company needs. Lead management systems help salespeople work more efficiently, they often form the backbone of successful sales organizations.

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Why You Think Lead Follow Up Is Hard And How To Change That

Lead follow up is reaching out to a lead who has previously interacted with your brand. Even though sales reps don't dread these sales calls as much as they might dread cold calling, sales people still generally regard them as difficult. However, lead follow up is vital as it often turns into a very productive conversation. After all, you’re talking to someone who has expressed an interest in your brand.

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Cold Email vs. Cold Call—Why Not Both?

Cold Email Vs. Cold Call

It’s the newest age-old question: cold email vs. cold call? We use both cold calling and cold emailing for starting (and continuing) conversations with a potential customer. However, each of these tactics has supporters and haters. Cold emailing is a good alternative for those who think cold calling is dead. On the other hand, many people treat cold emails as spam and are skeptical about the results.

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Sales Engagement: This is How TruCadence Differs From Its Competitors

Your company invests a lot in securing leads and developing salespeople. Why not maximize productivity and sales conversions with the best sales cadence software solution? Unlike any of its competitors, TruCadence will ensure systematic lead contact across multiple channels, including phone, email, and social sites. Your sales team can also enjoy a competitive advantage by using TruCadence to improve personalization and productivity, no matter how rapidly you scale. Take a moment to learn the benefits that you will enjoy with this sales cadence software and why no competitor can match the benefits.

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7 Important Sales Metrics That Make or Break Your Growth

Sales, as pointed out by the Harvard Business Review, is equal parts art and science.

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What Is Prospecting? A Guide For Qualifying More Leads

As sales reps and sales teams, you understand the importance of sales prospecting and the need for cold calling. You know that at the beginning of the sales cycle, you must make lots of phone calls to people you don’t know. Whether you are selling a product or service, you must reach out to potential customers and engage them in a sales process that eventually results in a sale.

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The Top SFDC Apps You Need In Your Salesforce CRM

As a Sales Executive, the SFDC Apps you choose can have far reaching implications for your business, your sales reps, your customer service department and your ability to provide the best possible customer service.

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MQL vs SQL: Categorizing Your Leads The Right Way

In a perfect situation, your marketing qualified leads (MQLs) will seamlessly transition to sales qualified leads (SQLs) in large numbers. However, you're not likely to enjoy that kind of success without methods to qualify, score, and disqualify leads that will satisfy both marketers and salespeople. 

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Sales Outreach Best Practices: Outreaching The Right Way

If you manage a sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach? It’s more than just picking up a phone and dialing a number. Sales outreach means engaging with prospects or past customers who have gone cold but may have the potential to become active. This engagement can be done over the phone, via email, text messaging, or social media.

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How to Get More Out of Agent Assisted Dialing

Is Your Current Agent Assisted Dialing Working?

As the person responsible for generating qualified sales leads, you’re likely familiar with agent assisted dialing. What you may not know is that the data you feed into your auto assisted dialing programs is far more important than how many auto dialed calls you make. The data you feed your dialing tools impacts how well your system can automatically dial phone numbers.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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