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How To Launch An Outbound Sales Cadence That Succeeds

An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.

To launch a sales cadence that works for you, follow these steps:

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Local Presence: Handle with Care

Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques is local presence.  For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment. 

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Benefits of Gamification in the Workplace

Gamification refers to adding competitive elements to activities that are usually not associated with games. Some of these gaming elements might include friendly competition, keeping score, and awarding points and badges. In fact, gamification in the workplace is catching on.

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7 Sales Cold Calling Best Practices

To paraphrase a famous quote, tales of the death of cold calling have been greatly exaggerated. Typically sales reps associate sales cold calling with outbound marketing; however, the practice has recently been reinvented with elements of inbound marketing. The idea isn't to badger prospects until they buy something or hang up, it’s about creating a lasting relationship through conversation.

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5 Best Practices For Your Lead Management System

A lead management system refers to software that provides a business with the customer relationship management, or CRM, features that the company needs. Lead management systems help salespeople work more efficiently, they often form the backbone of successful sales organizations.

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Why You Think Lead Follow Up Is Hard And How To Change That

Lead follow up is reaching out to a lead who has previously interacted with your brand. Even though sales reps don't dread these sales calls as much as they might dread cold calling, sales people still generally regard them as difficult. However, lead follow up is vital as it often turns into a very productive conversation. After all, you’re talking to someone who has expressed an interest in your brand.

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Cold Email vs. Cold Call—Why Not Both?

Cold Email Vs. Cold Call

It’s the newest age-old question: cold email vs. cold call? We use both cold calling and cold emailing for starting (and continuing) conversations with a potential customer. However, each of these tactics has supporters and haters. Cold emailing is a good alternative for those who think cold calling is dead. On the other hand, many people treat cold emails as spam and are skeptical about the results.

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Sales Engagement: This is How TruCadence Differs From Its Competitors

Your company invests a lot in securing leads and developing salespeople. Why not maximize productivity and sales conversions with the best sales cadence software solution? Unlike any of its competitors, TruCadence will ensure systematic lead contact across multiple channels, including phone, email, and social sites. Your sales team can also enjoy a competitive advantage by using TruCadence to improve personalization and productivity, no matter how rapidly you scale. Take a moment to learn the benefits that you will enjoy with this sales cadence software and why no competitor can match the benefits.

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7 Important Sales Metrics That Make or Break Your Growth

Sales, as pointed out by the Harvard Business Review, is equal parts art and science.

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What Is Prospecting? A Guide For Qualifying More Leads

As sales reps and sales teams, you understand the importance of sales prospecting and the need for cold calling. You know that at the beginning of the sales cycle, you must make lots of phone calls to people you don’t know. Whether you are selling a product or service, you must reach out to potential customers and engage them in a sales process that eventually results in a sale.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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