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6 Subject Line Tips to Make Your Cold Emails Stand Out


Picture your email inbox right now. I’m guessing that it’s full of B2B or B2C sales emails (depending on if it’s your work or personal email) that are all begging for your attention, hoping they’ll be the one that’s clicked on and makes you want to buy something. So, knowing that, how can a marketer, like yours truly, even hope to be that chosen one? Read on for some tips on how to make your sales engagement email outreach subject lines capture your reader’s interest.

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6 Sales Prospecting Cold Calling Myths Debunked


To paraphrase Mark Twain’s famous (and often misquoted) quote, the report of the death of cold calling in sales prospecting has been grossly exaggerated. Cold calling is always going to have a place in B2B outbound sales. But it has to be the right kind of cold calling. Confused yet? Read on to learn the top myths of cold calling and why they’ve also been grossly exaggerated.

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Leads Con Connect to Convert 2019 Recap


I had the recent privilege of presenting twice at Leads Con Connect to Convert 2019 in Boston, which is an educational conference and expo dedicated solely to the Calls, Clicks, Search, and Shares sectors of the lead generation industry. This year, the focus of Connect to Convert was marketing and sales funnels, and over 1,000 industry professionals were in attendance.

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14 Sales Quotes to Motivate Your Team


What’s keeping you or your sales team from having your best B2B sales quarter and year ever? It all comes down to motivation. If your salespeople aren’t motivated, they’re not going to pick up the phone, which leads to conversations, sales, and revenue.

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Personalized Video Doubles or Triples Email Open Rates


Double or triple your email open rates. Did those words in the headline capture your interest? They probably did since you’re reading this. In today’s B2B marketing world, grabbing attention is becoming progressively more difficult as we are saturated with marketing messages, most of which are irrelevant and poorly targeted.

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How to Sell Upstream without Alienating Your Sponsor


B2B sales reps are so fixated on getting to C-Level that they forget that sales engagement access must be earned, not just taken.

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5 Ways to Not Be the Next Sales VP or CRO Roadkill


As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of those charged with meeting an organization’s top line revenue is quite high. Believe it or not, the job security of a VP of Sales or CRO is often determined by whether they made the number for the last quarter.

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Why Marketing Should Approve B2B Sales Email Templates and Scripts

For at least a decade, there have been discussions about sales and marketing alignment and the inability of sales and marketing teams to provide a unified go-to-market strategy.  Marketing is concerned that sales reps fail to use their leads, share their copy, or conform to the company’s positioning. 

Conversely, sales reps are frustrated by lead quality and freelance their messaging due to a lack of templates and scripts.  Reps also don’t know which content is available and how to quickly find and link it into their emails

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15 Amazing Ways Salesforce Dialer Helps in Business Development

Business development is one of the most difficult aspects of sales and marketing. Not only do you have to find ways to prospects and identify new accounts, but you also need to find new ways to grow existing accounts, too. Its such a tall task that without the right tools, its almost impossible to succeed.

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20 Remarkable Motivational Sales Tips for Your Team

As a sales leader, one of your biggest challenges is developing a strategy to keep your sales team constantly motivated and on top of their game. While it seems like a tall task, there are plenty of small steps you can take to provide the boost that they need on a daily basis.

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About the ConnectLeader B2B Sales Blog

The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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