Sales cadence is the process of systematically touching a sales suspect or prospect on a regular basis. Sales cadence email and salesforce sales cadence, of course refers to the process of contacting suspects via email as part of a sales cadence plan and a sales cadence call is one of the calls in the process.Continue reading
As a professional sales person, you know that time is your most valuable asset. You also know that in order to keep your sales pipeline full while you are busy closing new business, you need to regularly contact new prospects via "cold emails." Cold emails are often your first effort at contacting people who don't know you, your company or your product. If you spend too much of your time sending these emails, you limit the time for making face to face or phone sales calls.Continue reading
As soon as I submitted my last blog on Sales Productivity, CSO Insights published an update to their quota attainment research. The good news is global sales rep quota attainment rose from 53.0% to 54.3%. The bad news is that it falls within the range of error, so we probably won’t know if sales productivity is truly improving for another year. Even at 54.3%, sales reps remain well below the 63.0% quota attainment level of 2012. When CSO Insights Research Fellow Jim Dickie looked at the underlying metrics, 22 of the 23 operational metrics declined over the past five years.Continue reading
Email marketing automation is an extremely powerful tool for connecting with and converting your sales prospects. The right campaigns give them the information they need to take the next step in their relationship with you, whether it’s making a purchase, signing up for a demo, or joining another email list.
Research performed by CSO Insights found that sales reps are failing to meet quota at alarmingly high rates. Global B2B quota attainment was a mere 53% in 2016, dropping ten percent over five years. That means that only one in two of sales reps are likely to meet quota this year with only a small percentage entering Q4 confident that they will reach quota.Continue reading
Acquiring great leads is an important first step in your marketing funnel. Once you have your list of prospects ready and raring to go, two big questions come to mind. How do you reach out to them? How often? We know that the average prospect needs between six and eight touches before they’re ready to convert.Continue reading
Businesses are investing serious time and money in the implementation and tracking of sales engagement platforms. These SEPs allow companies to communicate with their audiences more effectively and ultimately drive more sales. Technology, of course, is at the heart of this revolution.Continue reading
Back in May, there was a good deal of news coverage around the European General Data Protection Regulation (GDPR). Unfortunately, most of the coverage was hyperbolic with a focus on penalties and how few companies had complied. While the GDPR fear mongering has died down, there is still a need to understand GDPR and comply with the law, even if you have no operations in Europe.Continue reading
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.
To launch a sales cadence that works for you, follow these steps:
Sometimes, the most effective sales approach may be the wrong strategy. One of these techniques is local presence. For generalized telemarketing, it can lift call connection rates and revenue, but for strategic selling it may result in a negative return on investment.Continue reading