5 Data Insights for Effective Outbound Sales Prospecting Whitepaper

Are you using the right KPIs to measure sales effectiveness?


Understanding the data needs of your business development team can boost revenue growth and productivity.

That seems obvious. However, many organizations do not have the right data fields or measure the correct key performance indicators (KPIs) to support an effective business development or outbound prospecting function.

This whitepaper compares these related, yet different data needs and suggests 5 critical data insights your organization should evaluate for effective outbound prospecting.