2016 Sales Effectiveness & Sales Acceleration Webinar Recording
As the sales landscape continues to change for organizations, the Center for Sales Leadership at DePaul University regularly conducts best-practices research to provide sales professionals and academics with timely information, insights, and direction on a range of sales and sales technology topics.
This research study is an extension of our ongoing sales effectiveness research to develop an understanding of the one of the rapidly evolving areas of sales today: sales acceleration technology products and services. Utilized by an increasing number of leading sales organizations, the evolving area of sales acceleration products and services represents the application of various technologies to an organization’s existing CRM (sales and marketing automation) systems to enhance both the effectiveness and efficiency (velocity) of the selling process. The present research reports both current perspectives and future directions on this important topic respective of sales organizations today.