127 Businesses Talk Sales Acceleration; The CRM System Skinny You Need to Know, Continued

Part 2 of 3

Sales acceleration tools apply various technologies to an organization’s existing CRM systems that enhance both the effectiveness and the efficiency (velocity) of the selling process. In the second part of our review of the business survey conducted by the Center for Sales Leadership at DePaul University, we examine current use of sales acceleration technologies and services.

At the time of the survey [2015-2016], the 127 businesses included had used their communications/dialing technology for an average of 2.52 years. Their primary reasons for selecting their communications/dialing provider were: (in rank order) #1 CRM integration, #2 high volume automated dialing (software), #3 click-to-call dialing, analytics and reporting, inbound call routing.

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The ConnectLeader B2B Sales blog is written to share productivity tips, tools, news, and other information relevant to managers and senior executives interested in B2B sales productivity, demand gen, inside sales, sales operations, and business development issues.

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