Tag Archives: predictive lead scoring

Social Selling and Predictive Analytics for Sales

Paper showing social selling concept held by a businessman

Insights on Social Selling from LinkedIn’s Survey of Sales Executives

“The world of business is going through a seismic shift in how we engage with our clients; therefore, there will be leaders and laggards throughout this evolution,” says Alexander Low,
Head of Client Development, JLL. But what he is referring to? What’s this great change in how salespeople interact with their prospects? The answer is the same change that is revolutionizing all of our lives–the revolution is social networking–which in the business world, when it is used to find and nurture clients to maximize quality contacts, is called, “social selling.” Continue reading