Tag Archives: lead scoring

127 Businesses Talk Sales Acceleration; The CRM System Skinny You Need to Know

CL_DePaul_Study_Powerpoint-05Part 3 of 3

Sales acceleration products and services are an application of various technologies to an organization’s existing CRM system that enhances both the effectiveness and the efficiency (velocity) of the selling process. In the third and final part of our review of the business survey conducted by the Center for Sales Leadership at DePaul University, we look into the future and examine sales organization growth, sales staff investment (training and technologies), and trends in sales acceleration technologies for the coming year.

The Depaul survey showed that of the 127 businesses who participated in the study, all expect to grow their sales organizations, on average, nearly 25% over the coming year. The most significant contributor to that growth is expected to come from inside sales, as compared to outside/field sales. Investment in salesperson training and sales technology is expected, on average, to be nearly $10,000 in sales training and $6,000 in sales technology per salesperson over the next year. Continue reading

Salesforce and Twitter; The Need for a Better CRM Solution

Big DataRecently, Salesforce.com’s chief executive officer, Marc Benioff, made a bid to purchase Twitter. In fact, he has been on a shopping spree, snapping up companies such as Demandware for ecommerce and productivity software maker Quip Inc. In the last few years, he’s also purchased a slew of artificial intelligence startups that formed the basis for its new CRM solution, Einstein.

Is Marc onto something? And, why is Twitter, the company that Wall Street has written off, so valuable to a CRM Provider such as Salesforce.com? The simple answer: Knowledge! Continue reading