“Don’t count the people you reach; reach the people that count.” ~ David Ogilvy
PART ONE: ABM, WHAT IS IT?
“ABM!” … “Account Based Marketing” is the most talked about thing right now in the B2B world. Yet, ABM has been around forever. “I was using basic ABM principles at Dell 25 years ago,” said John Ellett, CEO nFusion. So, what changed? What’s making the old ways the innovations of today? Continue reading
Sales veteran Jim Lochry, SVP for corporate development at ConnectLeader, knows how to win. In order to become successful, Jim had to learn the art of understanding a customer’s problem, mapping their need to a solution, and then demonstrating how to deliver a tangible ROI. Jim’s sales pedigree can be traced from his work at such large companies as Oracle, and for such start-ups as Versant, Extricity and Peace Software.
As Jim sees it today, the key to better sales is arming sales and marketing teams with more effective technologies to communicate with their customers. Marketing automation solutions which work with CRM systems, are a usual area of investment. But, “the more important investment,” Jim says, “is on giving salespeople better tools through sales acceleration technologies that drives qualified business leads, reduce sales cycles, increase top line revenue, and bottom line profitability.” Continue reading
For the last five years, inbound marketing has been in the limelight because it’s aligned with the “Content is King” theory. Operating as part of a CRM system/process, inbound marketing delivers a valuable and steady stream of information to prospects in order to monitor engagement and predict the most opportune time to call. Continue reading