Don’t Wait for Buyers to Find You — Go after them with ABM!
PART TWO: PERSONALIZATION, MEASUREMENT, AND TEAMWORK
Account Based Marketing (ABM) aims to personalize the approaches to individual accounts — 75% of customers prefer personalized offers. With an ABM methodology, personnel in marketing work in tandem with those in sales to identify key prospects, and then together construct personalized programs and messages targeted to specific accounts. This “personalization” (emails, websites, and calls-to-action) enables potential customers to perceive value for your product, as it aligns with their business goals. Continue reading