Author Archives: Senraj Soundar

Holy CRM System! The Vatican is doing Social Selling.

Vatican, Rome, St. Peter's Basilica

Vatican, Rome, St. Peter’s Basilica

South by Southwest (SXSW) is an annual gathering of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. For the past three years over 70,000 young, tech savvy, musical and chronically hip youth have been making SXSW sine quo non event on their calendar. For the first time in the conference’s 30-year history, the Vatican claimed a seat on one of the technology panels? Why ?

“Social media or digital culture,” said Bishop Paul Tighe, “in general is changing the way people relate to each other. It’s changing the way people form community. It’s changing the way people communicate and share ideas.” Continue reading

Successes of Combining Sales Acceleration and CRM Systems

The growth of salesWhat Used to Take Four Days, Now Takes 2 Hours

Winning! “It’s all about the sales team winning,” says James Tenner, president of Broadleaf Services. “They want to bring in sales and bring home compensation.” As president, it’s Tenner’s job to support and guide his team toward those wins. So, he made a decision which allowed them to be winners. He found a way to increase their speed, ease and efficiency with ConnectLeader’s sales acceleration technology. And once he realized how well these tools worked with Salesforce and his CRM system, Tenner embraced the entire ConnectLeader suite: the Team Dialer®, Personal Dialer®, ClickDialer® and Remote Coach®. Continue reading

Sales Acceleration Confessions From a Business Leads Expert

Sales veteran Jim Lochry, SVP for corporate development at ConnectLeader, knows how to win. In order to become successful, Jim had to learn the art of understanding a customer’s problem, mapping their need to a solution, and then demonstrating how to deliver a tangible ROI. Jim’s sales pedigree can be traced from his work at such large companies as Oracle, and for such start-ups as Versant, Extricity and Peace Software.

As Jim sees it today, the key to better sales is arming sales and marketing teams with more effective technologies to communicate with their customers. Marketing automation solutions which work with CRM systems, are a usual area of investment. But, “the more important investment,” Jim says, “is on giving salespeople better tools through sales acceleration technologies that drives qualified business leads, reduce sales cycles, increase top line revenue, and bottom line profitability.” Continue reading

127 Businesses Talk Sales Acceleration; The CRM System Skinny You Need to Know

CL_DePaul_Study_Powerpoint-05Part 3 of 3

Sales acceleration products and services are an application of various technologies to an organization’s existing CRM system that enhances both the effectiveness and the efficiency (velocity) of the selling process. In the third and final part of our review of the business survey conducted by the Center for Sales Leadership at DePaul University, we look into the future and examine sales organization growth, sales staff investment (training and technologies), and trends in sales acceleration technologies for the coming year.

The Depaul survey showed that of the 127 businesses who participated in the study, all expect to grow their sales organizations, on average, nearly 25% over the coming year. The most significant contributor to that growth is expected to come from inside sales, as compared to outside/field sales. Investment in salesperson training and sales technology is expected, on average, to be nearly $10,000 in sales training and $6,000 in sales technology per salesperson over the next year. Continue reading

127 Businesses Talk Sales Acceleration; The CRM System Skinny You Need to Know, Continued

CL_DePaul_Study_Powerpoint-06Part 2 of 3

Sales acceleration tools apply various technologies to an organization’s existing CRM systems that enhance both the effectiveness and the efficiency (velocity) of the selling process. In the second part of our review of the business survey conducted by the Center for Sales Leadership at DePaul University, we examine current use of sales acceleration technologies and services.

At the time of the survey [2015-2016], the 127 businesses included had used their communications/dialing technology for an average of 2.52 years. Their primary reasons for selecting their communications/dialing provider were: (in rank order) #1 CRM integration, #2 high volume automated dialing (software), #3 click-to-call dialing, analytics and reporting, inbound call routing. Continue reading

127 Businesses Talk Sales Acceleration; The CRM System Skinny You Need to Know

CL_DePaul_Study_Powerpoint-02 (1)Part 1 of 3

As the sales landscape continues to change for organizations, the Center for Sales Leadership at DePaul University regularly conducts best-practices research to provide sales professionals and academics with timely information, insights, and direction on a range of sales and sales technology topics. Currently the center is trying to develop an understanding of one of the rapidly evolving areas of sales today: Sales Acceleration technology products and services. Continue reading

Social Selling and Predictive Analytics for Sales

Paper showing social selling concept held by a businessman

Insights on Social Selling from LinkedIn’s Survey of Sales Executives

“The world of business is going through a seismic shift in how we engage with our clients; therefore, there will be leaders and laggards throughout this evolution,” says Alexander Low,
Head of Client Development, JLL. But what he is referring to? What’s this great change in how salespeople interact with their prospects? The answer is the same change that is revolutionizing all of our lives–the revolution is social networking–which in the business world, when it is used to find and nurture clients to maximize quality contacts, is called, “social selling.” Continue reading

Salesforce and Twitter; The Need for a Better CRM Solution

Big DataRecently, Salesforce.com’s chief executive officer, Marc Benioff, made a bid to purchase Twitter. In fact, he has been on a shopping spree, snapping up companies such as Demandware for ecommerce and productivity software maker Quip Inc. In the last few years, he’s also purchased a slew of artificial intelligence startups that formed the basis for its new CRM solution, Einstein.

Is Marc onto something? And, why is Twitter, the company that Wall Street has written off, so valuable to a CRM Provider such as Salesforce.com? The simple answer: Knowledge! Continue reading