How Artificial Intelligence Makes Lead Generation Smarter

An artificial intelligence concept illustration

An artificial intelligence concept illustration

In 1996, IBM introduced a supercomputer called ‘Deep Blue’ to the world. Deep Blue challenged world chess champion Garry Kasparov to a series of chess matches and Deep Blue won. In 2011, IBM introduced Watson, another supercomputer, which beat two of Jeopardy’s greatest champions. In 2016, Go Master Lee Sedol played a match against an ominous new challenger, a super computer from Google named, DeepMind, which won the match, making it the first time a computer had defeated a Go master. Continue reading

How to Make Lead Generation Fun With Gamification

gamificationGamification is the application of game playing elements (i.e, point scoring, competition, rules of play) to other areas of activity, such as learning in the education world, training in the military, and sales in business. Gamification injects fun into what has become routine. Even though the concept is not new, it is currently generating a lot of buzz. “Companies have been using games in non-game contexts for a long time,” says Gabe Zichermann, the author of Game-Based Marketing. Think airline frequent flier programs, hotel loyalty clubs, and the points you earn to get a free cup of coffee. Now, the concept of “game” is being used, not just to keep customers buying, but to also keep sales reps selling. Continue reading

5 Motivational Techniques You Need to Know for Better Lead Generation

Motivation conceptThe top three trends in the world of B2B sales today are: social selling, account-based marketing and sales development technologies. According to Inside Out’s 2016 CXO Benchmark Study, 3 out of 4 executives said that social selling techniques are having the biggest influence on their marketing strategy. In addition, 70% said they are implementing account-based marketing practices, while two-thirds highlighted the need for sales development platforms. And a fourth factor all have in common is that managers recognize the need to motivate their sales teams to successfully use these new platforms. Continue reading

Holy CRM System! The Vatican is doing Social Selling.

Vatican, Rome, St. Peter's Basilica

Vatican, Rome, St. Peter’s Basilica

South by Southwest (SXSW) is an annual gathering of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. For the past three years over 70,000 young, tech savvy, musical and chronically hip youth have been making SXSW sine quo non event on their calendar. For the first time in the conference’s 30-year history, the Vatican claimed a seat on one of the technology panels? Why ?

“Social media or digital culture,” said Bishop Paul Tighe, “in general is changing the way people relate to each other. It’s changing the way people form community. It’s changing the way people communicate and share ideas.” Continue reading

Successes of Combining Sales Acceleration and CRM Systems

The growth of salesWhat Used to Take Four Days, Now Takes 2 Hours

Winning! “It’s all about the sales team winning,” says James Tenner, president of Broadleaf Services. “They want to bring in sales and bring home compensation.” As president, it’s Tenner’s job to support and guide his team toward those wins. So, he made a decision which allowed them to be winners. He found a way to increase their speed, ease and efficiency with ConnectLeader’s sales acceleration technology. And once he realized how well these tools worked with Salesforce and his CRM system, Tenner embraced the entire ConnectLeader suite: the Team Dialer®, Personal Dialer®, ClickDialer® and Remote Coach®. Continue reading

Learn The 11 Bad Habits That Can Destroy Inside Sales Productivity

Educational composition with the message Stop Bad HabitsInside sales is a competitive field where professionals need to bring an incredible work ethic to the job each day. Unfortunately, some find that their habits, which include choice of equipment, can hurt their sales productivity and their careers. Here are 11 bad habits that every sales professional should focus on eliminating.
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Attaining ROI with Live Conversation Automation

ROIYou know you need more live conversations, but what is it worth?

As is the case when considering any new money saving solution, the return on investment you attain from a Live Conversation Automation solution is an imperative step when deciding whether or not to move forward. You know in your gut that a dramatic increase in live conversations with customers and prospects will pay off for your company. The challenge is determining how much value it will bring and whether it is worth it for your company to spend the dollars, cost and effort required for deploying any new solution. Outlined below are some of the top reasons ConnectLeader’s customers tell us how they have attained ROI with Team Dialer. Continue reading

Sales Acceleration Confessions From a Business Leads Expert

Sales veteran Jim Lochry, SVP for corporate development at ConnectLeader, knows how to win. In order to become successful, Jim had to learn the art of understanding a customer’s problem, mapping their need to a solution, and then demonstrating how to deliver a tangible ROI. Jim’s sales pedigree can be traced from his work at such large companies as Oracle, and for such start-ups as Versant, Extricity and Peace Software.

As Jim sees it today, the key to better sales is arming sales and marketing teams with more effective technologies to communicate with their customers. Marketing automation solutions which work with CRM systems, are a usual area of investment. But, “the more important investment,” Jim says, “is on giving salespeople better tools through sales acceleration technologies that drives qualified business leads, reduce sales cycles, increase top line revenue, and bottom line profitability.” Continue reading